Preparing a list of negative keywords is a little more complex than preparing a keyword list. Neither of these searches will yield good results for courier company ads. At the same time, you want to avoid people searching for “food delivery service” or “track courier order”. An effective negative keyword list will positively impact your CTR and consequently your conversion rates.Ī standard keyword says “show my ads to people searching this” while a negative keyword says “do not show my ads to people searching this”.įor instance, if you are advertising for a courier company you will want to target “ delivery service” and “courier”. A comprehensive negative keyword list narrows down the target audience ensuring that the clicks are not wasted on irrelevant searches.īy filtering out such searches, your ads will drive relevant, high-quality traffic to your landing page. You only want relevant people to see your ads. They are the search terms you want to exclude from your ad campaigns.Įvery click matters in an ad campaign. Google defines them as “keywords that prevent your ad from being triggered by a certain word or phrase”. Negative keywords are diagonal opposites of standard keywords. Let us now look at what are negative keywords and the various ways in which they can benefit the keyword strategy for your ecommerce business. When used judiciously, negative keywords can be game changers for ad performance and can also broaden the scope of targeted keywords in your campaigns. Despite being as important as targeted keywords, they are an often overlooked aspect of ad campaign strategies. If your PPC campaign is suffering from high impressions and low CTR ailment, negative keywords are one of the remedies. Positive results from negative keywords.Exclude irrelevant keywords based on current events Apply campaign-wide or ad group-wide negatives Run search term reports for negative keywords 5 negative keyword strategies for ecommerce PPC campaigns.
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